August 29, 2024
Aptos Labs, a top blockchain technology innovator, has announced a strategic investment in Mereo, a platform transforming fan engagement and loyalty. This partnership aims to revolutionize how artists and IP owners connect with their fans and tackle the issue of IP-related asset scalping in the music and entertainment industries.
Project | Latest Raise Date | Stage | Lead Investor | Category |
Mereo | August 29, 2024 | Strategic Investment | Aptos Labs | Social |
Globally, fans interact with their favorite artists through music streaming, buying merchandise, and attending live events. However, identifying the most loyal fans and fostering meaningful engagement remains a challenge, as the industry often relies on fragmented data from various platforms to build fan communities.
Mereo provides a groundbreaking solution by enabling artists to recognize and reward genuine fans while offering casual fans opportunities to deepen their engagement.
About Mereo
Mereo is a platform designed to enhance event discovery and fan engagement. It allows fans to easily find and participate in events that match their interests. The app provides a user-friendly interface and offers perks and rewards for genuine fan contributions, creating a more immersive and rewarding experience.
Website: https://mereo.xyz/
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About Investor
Investor: Aptos Labs
Aptos Labs is a company focused on advancing blockchain technology and Web3 applications. They develop products and tools designed to make decentralized web experiences more accessible and user-friendly. Their offerings include the Aptos blockchain, which aims to redefine user experiences in the digital space, and various applications like the Petra Wallet for secure asset management. The team at Aptos Labs consists of visionaries, researchers, and developers dedicated to bringing decentralization to the masses.
Location: Palo Alto, CA
Website: https://aptoslabs.com/
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